The video market is segmented into live and on demand streaming, with the combined share expected to reach over 100 Billion by 2025.
In the past few years we have seen an explosive growth of live streaming due to platforms like YouTube and Facebook offering it as a service to all users. The once protected industry dominated by traditional broadcasters using expensive equipment and technical know how was blown open and access was given to anyone with a smart device in their pocket.
The timing was also perfect as it coincided with the rapid improvement of networks speeds and technological advancements in mobile technology. Your phone is now a HD video recorder and that 4G sim can transmit voice and data to these open platforms with millions of viewers already connected.
As video streaming becomes more popular and the ease of entry lowers, businesses can leverage the power of live video as an instant communication tool. nk;
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